<\/span>Required materials:<\/strong><\/p>\n Important :<\/strong> This training covers the basics only. Advanced features such as advanced automation, workflows, and in-depth performance analysis will be covered in a later training. <\/em><\/p>\n Evaluation methods:<\/strong><\/p>\n <\/span><\/p>\n <\/span><\/p>\n General objective<\/strong><\/p>\n By the end of this training, participants will have a solid understanding of Zoho Campaigns fundamentals and will be able to send a first simple and effective email campaign, while experimenting with different approaches through A\/B testing.<\/p>\n Specific objectives<\/strong><\/p>\n <\/span><\/p>\n Module 1: Introduction to Email Marketing and Zoho Campaigns <\/strong><\/p>\n Objective: Understand the basics of email marketing and get started with Zoho Campaigns.<\/p>\n Types of campaigns available:<\/strong><\/p>\n Practical exercise:<\/strong><\/p>\n Explore the interface and identify main menus<\/p>\n <\/span><\/p>\n Module 2: Creating and Managing Contact Lists<\/strong><\/p>\n Objective: Create, import, and organize a simple contact database.<\/p>\n Practical exercise:<\/strong><\/p>\n Import a sample contact list and organize it into segments<\/p>\n <\/span><\/p>\n Module 3: Creating, Customizing, and Sending a Simple Email<\/strong><\/p>\n Objective: Design an effective marketing email with Zoho Campaigns and test its impact.<\/p>\n Using the email editor:<\/strong><\/p>\n Introduction to A\/B tests:<\/strong><\/p>\n Practical exercise:<\/strong><\/p>\n Create a simple, professional marketing email<\/p>\n <\/span><\/p>\n Module 4: A\/B Testing and Performance Analysis<\/strong><\/p>\n Objective: Send a test campaign and analyze initial results, including the impact of an A\/B test.<\/p>\n Practical exercise:<\/strong><\/p>\n <\/span><\/p>\n Module 5: Conclusion and Next Steps<\/strong><\/p>\n Objective: Summarize learning and prepare for advanced training.<\/p>\n Final deliverable: Each participant leaves with a simple campaign and an A\/B test ready to improve.<\/p>\n <\/span><\/p>\n Training evaluation<\/strong> <\/span><\/p>\n For participants<\/strong><\/p>\n For the company<\/strong><\/p>\n Familiarize participants with Zoho Campaigns, enabling them to create and send a first simple campaign while following best practices.\n
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\n2. Learning Objectives<\/h3>\n
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\n3. Training Content and Schedule<\/h3>\n
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Manage subscriptions and unsubscribes (GDPR and anti-spam compliance)<\/li>\n<\/ul>\n
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\n4. Evaluation and Follow-up<\/h3>\n
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End-of-session satisfaction questionnaire<\/p>\n
\n5. Expected Results<\/h3>\n
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This training introduces you to the basics of Zoho Campaigns. To go further, an optional advanced training will allow you to explore advanced optimization, automation, and strategies such as detailed segmentation and customer journeys. <\/p>\n