{"id":4186,"date":"2025-07-15T13:41:56","date_gmt":"2025-07-15T18:41:56","guid":{"rendered":"https:\/\/agilean.ca\/produit\/zoho-marketing-automation-introduction\/"},"modified":"2025-07-15T13:41:56","modified_gmt":"2025-07-15T18:41:56","slug":"zoho-marketing-automation-introduction","status":"publish","type":"product","link":"https:\/\/agilean.ca\/en\/produit\/zoho-marketing-automation-introduction\/","title":{"rendered":"Zoho Marketing Automation &#8211; Introduction"},"content":{"rendered":"<h3 class=\"zw-paragraph heading3\" data-header=\"3\" data-margin-bottom=\"14.04pt\" data-margin-top=\"14.04pt\" data-hd-info=\"3\" data-line-height=\"1.2\">1. Training Structure<span data-range-char-type=\"start\" data-bookmark-info=\"{\"name\":\"_Toc4td3r75b96et\",\"id\":\"toc_o7vz2vk8kco1\",\"type\":\"bookmark\",\"render_type\":\"inline\",\"geo_transformation\":{\"translation\":{\"x\":false,\"y\":false},\"scaling\":{\"x\":false,\"y\":false},\"rotation\":false}}\" data-bookmark-id=\"toc_o7vz2vk8kco1\"> <\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{\"name\":\"_Toc4td3r75b96et\",\"id\":\"toc_o7vz2vk8kco1\",\"type\":\"bookmark\"}\" data-bookmark-id=\"toc_o7vz2vk8kco1\"> <\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>Required Material:<\/strong><\/p>\n<ul data-list-id=\"12138987\" data-list-format=\"{\"level5\":{\"type\":8,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level0\":{\"type\":6,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"12138987\" data-list-info=\"{\"id\":\"12138987\",\"l\":0}\">Stable Internet connection<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"12138987\" data-list-info=\"{\"id\":\"12138987\",\"l\":0}\">Zoho Marketing Automation account (trial or enterprise version)<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"12138987\" data-list-info=\"{\"id\":\"12138987\",\"l\":0}\">Access to a Zoho CRM account (recommended for easy integration)<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"12138987\" data-list-info=\"{\"id\":\"12138987\",\"l\":0}\">Two screens recommended for simultaneous learning and practice<\/p>\n<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>Evaluation Methods:<\/strong><\/p>\n<ul data-list-id=\"82584789\" data-list-format=\"{\"level5\":{\"type\":8,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level0\":{\"type\":6,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"82584789\" data-list-info=\"{\"id\":\"82584789\",\"l\":0}\">Hands-on exercises throughout the modules<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"82584789\" data-list-info=\"{\"id\":\"82584789\",\"l\":0}\">Real-time feedback<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"82584789\" data-list-info=\"{\"id\":\"82584789\",\"l\":0}\">Mini-simulation at the end of the session<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"zw-paragraph heading3\" data-header=\"3\" data-margin-bottom=\"14.04pt\" data-margin-top=\"14.04pt\" data-hd-info=\"3\" data-line-height=\"1.2\">2. Learning Objectives<span data-range-char-type=\"start\" data-bookmark-info=\"{\"name\":\"_Tocu38jt1besz73\",\"id\":\"toc_ztpoxha9qqbd\",\"type\":\"bookmark\",\"render_type\":\"inline\",\"geo_transformation\":{\"translation\":{\"x\":false,\"y\":false},\"scaling\":{\"x\":false,\"y\":false},\"rotation\":false}}\" data-bookmark-id=\"toc_ztpoxha9qqbd\"> <\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{\"name\":\"_Tocu38jt1besz73\",\"id\":\"toc_ztpoxha9qqbd\",\"type\":\"bookmark\"}\" data-bookmark-id=\"toc_ztpoxha9qqbd\"> <\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>General Objective<\/strong>:<br class=\"zw-br\">By the end of this training, participants will be able to create simple campaigns, segment a basic audience, and launch their first automation journey<\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>Specific Objectives:<\/strong><\/p>\n<ul>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Understand the role of Zoho Marketing Automation in a digital strategy<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Navigate the interface and set up a basic account<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Create and manage contacts and segments<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Launch a simple marketing campaign (email automation)<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Create a basic automated journey (workflow)<\/li>\n<\/ul>\n<h3 class=\"zw-paragraph heading3\" data-header=\"3\" data-margin-bottom=\"14.04pt\" data-margin-top=\"14.04pt\" data-hd-info=\"3\" data-line-height=\"1.2\">3. Content and Training Flow<span data-range-char-type=\"start\" data-bookmark-info=\"{\"name\":\"_Tocnbsh1k8581j0\",\"id\":\"toc_gr5s70hem4mo\",\"type\":\"bookmark\",\"render_type\":\"inline\",\"geo_transformation\":{\"translation\":{\"x\":false,\"y\":false},\"scaling\":{\"x\":false,\"y\":false},\"rotation\":false}}\" data-bookmark-id=\"toc_gr5s70hem4mo\"> <\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{\"name\":\"_Tocnbsh1k8581j0\",\"id\":\"toc_gr5s70hem4mo\",\"type\":\"bookmark\"}\" data-bookmark-id=\"toc_gr5s70hem4mo\"> <\/span><\/h3>\n<p class=\"zw-paragraph heading4\" data-header=\"4\" data-margin-bottom=\"15.96pt\" data-margin-top=\"15.96pt\" data-hd-info=\"4\" data-line-height=\"1.2\"><strong>Module 1: Introduction to Marketing Automation and Zoho MA <\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Objective: Understand the value of automation and the positioning of Zoho MA.<\/p>\n<ul>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Key concepts of marketing automation<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Simple use cases: lead nurturing, follow-ups, conversions<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Overview of the Zoho MA interface<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Practical Exercise: Free exploration of the platform<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading4\" data-header=\"4\" data-margin-bottom=\"15.96pt\" data-margin-top=\"15.96pt\" data-hd-info=\"4\" data-line-height=\"1.2\"><strong>Module 2: Account Setup and Data Structure <\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Objective: Prepare the environment for first use.<\/p>\n<ul>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Account configuration (domains, users, GDPR)<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Overview of entities: leads, tags, sources<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Simple connection with Zoho CRM or form<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Practical Exercise: Setting up a test account<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading4\" data-header=\"4\" data-margin-bottom=\"15.96pt\" data-margin-top=\"15.96pt\" data-hd-info=\"4\" data-line-height=\"1.2\"><strong>Module 3: Contact Import and Segment Creation <\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Objective: Manage contacts and define a targeted audience.<\/p>\n<ul>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Manual addition or import of contacts<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Creation of simple segments (by source, behavior, or custom field)<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Practical Exercise: File import and segment creation<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading4\" data-header=\"4\" data-margin-bottom=\"15.96pt\" data-margin-top=\"15.96pt\" data-hd-info=\"4\" data-line-height=\"1.2\"><strong>Module 4: Creating an Automated Email Campaign <\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Objective: Create and launch a first automated campaign.<\/p>\n<ul>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Campaign design with drag & drop editor<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Defining the target audience and triggers<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Scheduling and testing<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Practical Exercise: Creating and sending a test campaign<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading4\" data-header=\"4\" data-margin-bottom=\"15.96pt\" data-margin-top=\"15.96pt\" data-hd-info=\"4\" data-line-height=\"1.2\"><strong>Module 5: Creating a Basic Automated Journey <\/strong><\/p>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Objective: Define a simple workflow based on user actions.<\/p>\n<ul>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Workflow overview: triggers, actions, delays<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Creating a journey with a welcome email and follow-up<\/li>\n<li class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">Practical Exercise: Building a mini engagement workflow<\/li>\n<\/ul>\n<h3 class=\"zw-paragraph heading3\" data-header=\"3\" data-margin-bottom=\"14.04pt\" data-margin-top=\"14.04pt\" data-hd-info=\"3\" data-line-height=\"1.2\">4. Evaluation and Follow-Up<span data-range-char-type=\"start\" data-bookmark-info=\"{\"name\":\"_Tocc3y6wnlari7i\",\"id\":\"toc_k7yt3ue5b7fn\",\"type\":\"bookmark\",\"render_type\":\"inline\",\"geo_transformation\":{\"translation\":{\"x\":false,\"y\":false},\"scaling\":{\"x\":false,\"y\":false},\"rotation\":false}}\" data-bookmark-id=\"toc_k7yt3ue5b7fn\"> <\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{\"name\":\"_Tocc3y6wnlari7i\",\"id\":\"toc_k7yt3ue5b7fn\",\"type\":\"bookmark\"}\" data-bookmark-id=\"toc_k7yt3ue5b7fn\"> <\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>Participant Evaluation:<\/strong><\/p>\n<ul data-list-id=\"46807799\" data-list-format=\"{\"level5\":{\"type\":8,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level0\":{\"type\":6,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"46807799\" data-list-info=\"{\"id\":\"46807799\",\"l\":0}\">Validation of acquired knowledge after each module<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"46807799\" data-list-info=\"{\"id\":\"46807799\",\"l\":0}\">Final demonstration of a simple workflow<\/p>\n<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\"><strong>Training Evaluation:<\/strong><\/p>\n<ul data-list-id=\"61720061\" data-list-format=\"{\"level5\":{\"type\":8,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level0\":{\"type\":6,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"61720061\" data-list-info=\"{\"id\":\"61720061\",\"l\":0}\">Satisfaction questionnaire<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"61720061\" data-list-info=\"{\"id\":\"61720061\",\"l\":0}\">Identification of needs for advanced training<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"zw-paragraph heading3\" data-header=\"3\" data-margin-bottom=\"14.04pt\" data-margin-top=\"14.04pt\" data-hd-info=\"3\" data-line-height=\"1.2\">5. Expected Outcomes<span data-range-char-type=\"start\" data-bookmark-info=\"{\"name\":\"_Toc6argai606bcb\",\"id\":\"toc_09d9xn4t1c9x\",\"type\":\"bookmark\",\"render_type\":\"inline\",\"geo_transformation\":{\"translation\":{\"x\":false,\"y\":false},\"scaling\":{\"x\":false,\"y\":false},\"rotation\":false}}\" data-bookmark-id=\"toc_09d9xn4t1c9x\"> <\/span><span data-range-char-type=\"end\" data-bookmark-info=\"{\"name\":\"_Toc6argai606bcb\",\"id\":\"toc_09d9xn4t1c9x\",\"type\":\"bookmark\"}\" data-bookmark-id=\"toc_09d9xn4t1c9x\"> <\/span><\/h3>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">For Participants:<\/p>\n<ul data-list-id=\"34313256\" data-list-format=\"{\"level5\":{\"type\":8,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level0\":{\"type\":6,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"34313256\" data-list-info=\"{\"id\":\"34313256\",\"l\":0}\">Master the basics of Zoho Marketing Automation<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"34313256\" data-list-info=\"{\"id\":\"34313256\",\"l\":0}\">Be able to create an automated email campaign<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"34313256\" data-list-info=\"{\"id\":\"34313256\",\"l\":0}\">Understand how segments and workflows operate<\/p>\n<\/li>\n<\/ul>\n<p class=\"zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-bottom=\"12pt\" data-margin-top=\"12pt\" data-hd-info=\"0\" data-line-height=\"1.2\">For the Organization:<\/p>\n<ul data-list-id=\"76170733\" data-list-format=\"{\"level5\":{\"type\":8,\"startsWith\":1},\"level4\":{\"type\":7,\"startsWith\":1},\"level7\":{\"type\":7,\"startsWith\":1},\"level6\":{\"type\":6,\"startsWith\":1},\"level8\":{\"type\":8,\"startsWith\":1},\"level1\":{\"type\":7,\"startsWith\":1},\"level0\":{\"type\":6,\"startsWith\":1},\"level3\":{\"type\":6,\"startsWith\":1},\"level2\":{\"type\":8,\"startsWith\":1}}\" data-spl-bullet-format=\"{}\">\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"76170733\" data-list-info=\"{\"id\":\"76170733\",\"l\":0}\">Initial automation for onboarding or follow-up<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"76170733\" data-list-info=\"{\"id\":\"76170733\",\"l\":0}\">Basic segmentation for targeted actions<\/p>\n<\/li>\n<li>\n<p class=\"zw-list zw-paragraph heading0\" data-header=\"0\" data-textformat=\"{\"fgc\":\"rgb(0, 0, 0)\",\"size\":\"12.00\",\"type\":\"text\"}\" data-margin-left=\"0.5in\" data-text-indent=\"-0.25in\" data-margin-bottom=\"0pt\" data-hd-info=\"0\" data-line-height=\"1.2\" data-list-id=\"76170733\" data-list-info=\"{\"id\":\"76170733\",\"l\":0}\">Greater digital marketing efficiency with limited resources<\/p>\n<\/li>\n<\/ul>\n<p class=\"zw-paragraph\" data-margin-bottom=\"12pt\" data-line-height=\"1.2\"><span class=\"EOP\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"zw-paragraph\" data-linerule=\"auto\" data-line-height=\"1.0791666666666666\" data-margin-bottom=\"8.0pt\" data-window-control-info=\"true\" data-doc-id=\"5329054000002716015\" data-doc-type=\"writer\"><span data-doc-id=\"5329054000002976002\" data-doc-type=\"writer\">Enable participants to understand the fundamentals of marketing automation and to take control of the essential features of Zoho Marketing Automation.<\/span><\/p>\n<p><strong>Target Audience:<\/strong> Marketing managers, CRM coordinators, digital specialists, or anyone wishing to explore and effectively use Zoho Marketing Automation. &hellip; <a href=\"https:\/\/agilean.ca\/en\/produit\/zoho-marketing-automation-introduction\/\">Read More<\/a><\/p>\n","protected":false},"featured_media":5953,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[96],"product_cat":[89],"product_tag":[90],"class_list":["post-4186","product","type-product","status-publish","has-post-thumbnail","product_brand-zoho-en","product_cat-marketing-en","product_tag-training","first","instock","virtual","sold-individually","taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/product\/4186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":0,"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/product\/4186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/media\/5953"}],"wp:attachment":[{"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/media?parent=4186"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/product_brand?post=4186"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/product_cat?post=4186"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/agilean.ca\/en\/wp-json\/wp\/v2\/product_tag?post=4186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}