A sensible approach to confidentiality
When you put customers before profits, you get more from both sides.
From the outset, Zoho decided never to feature advertising in its products (not even in the free editions), nor to sell user information to third parties. By banning third-party tracking on their websites, they've taken extra steps to ensure that your business remains yours.
They're not interested in your private life, and they won't use it to make easy money. Everyone must have control over their data, regardless of where they live. They don't need laws or government regulations to apply this concept, it's just the right behavior.